Bloggers power: it is time to unite
Why super blogs?
Recently I came across an article on the IFB site about the super blog NowManifest - an aggregate site that combines the posts, comments and tweets of Rumi Neely, BryanBoy, Industrie Magazine and Elin Kling; later Anna Dello Russo, Mr Blasberg and Diesel joined in. According to the article, the benefits of aggregating content are obvious. First of all, it increases traffic and audiences. When visiting one blogger’s page you’re invited to visit other blogger’s pages (IFB: The Rise of the SuperBlog by Ashe).
Of course, increased traffic means increased potential for revenue. Regardless of what you hear, size does matter when selling advertising space. Unless your site receives over 100K page views per month, don’t even think about making a living out of your blog. Now imagine super bloggers – by syndicating their content they increase traffic to a number one can only dream about – estimated 20 million page views a month (as at May 2011). That in turn attracts a new level of advertising. Banner ads and sponsored links become nothing compared to your site’s entire background as an ad space.
This way, the site itself becomes "a full time advertisement for any brand willing to pay the price". Whether you like it or not, it doesn’t matter because if you like the blogger you’ll keep coming back to the site and inevitably you’ll see the ad each time.
So first there was Nowmanifest, then Caroline’s Mode and now we have an Australian version of a super blog – FELLT. FELLT consolidates eight popular Australian fashion bloggers. The above explanation outlines the rationale for creating such an alliance.
By joining forces, they multiply their traffic, audience, engagement and as a result - revenue. They need no longer think about how to score a sponsorship or brand collaboration. They don’t need to fight for survival in the difficult world of blogging but simply concentrate on what they do the best - blogging.
Blogosphere isn’t a candy house
Let’s face it, blogging isn’t as easy as everyone thinks. It is hours and hours of mostly unpaid work. It is hundreds emails asking to advertise, promote and review things for free. It is hater's comments and cliquey behavior from your blogging “colleagues”. Basically it is just you, an occasionally fragile female behind a laptop striving to survive in this not so pink and bubbly blogosphere. How many good blogs don’t exist anymore? Have you noticed? Why? Because it isn’t that easy and takes a lot, if not all, of your time and other resources including finance.
Call for action: it is time to unite!
As sad as it may sound, blogging may not be a lifelong hobby for many of us. But for those who stay, for those who are here for good and especially for those who treat blogging as their occupation, the only way we can survive, develop and maybe even prosper is by joining forces. Not necessarily by creating aggregated platforms and consolidating our blogs, but simply by acting as a true community. A community where everybody supports each other and treats each other with respect.
If you read a post of your fellow blogger, don’t be silent, leave a nice comment. Let that blogger know you’re there and that you like what they do. It gives such a positive boost! We all know that. Have no time to comment? Hit the Like button, Google + or Tweet. It is so easy and costs you nothing to show your support.
So let’s join forces through a community that is formed by the pillars of mutual respect and vocal support. As Aesop in his great wisdom said so long ago “united we stand, divided we fall”
P.s. We founded the Australian Fashion Bloggers Union if you are one of us, you may wish to join the union here.