Remember This? The ABBW and IMATS 2011

IMATS 2011, makeup artists competition, crashingred beauty blog australia

IMATS 2011 Sydney, Body art competition

This post was originally published on Ocotber the 3rd, 2011, but yesterday I saw it and it looked so nice. Oh the innocent newbie blogger times… I’m a kind of missing that vibe! The unknown is always intriguing. I hope you’ll enjoy walking down the memory lane with me!

“Last weekend I attended the Australian Beauty Bloggers Weekend (ABBW). It was a great honour to participate in such a high level event together with other bloggers from across Australia. The founders, Kimmi {The Plastic Diaries} and Jacie {You’ve Got Nail} took care of everything, making the ABBW 2011 a truly memorable experience. This epic post, spiced up with photos of the best beauty bloggers of Australia, outlines our adventures over the ABBW.

IMATS 2011, Norlin, Tegan and Annica, beauty blog crashingred, sydney

Norlin {BaublesBubblesBags}, Tegan {TeganiasThoughts}, Lexi {DreamingOfVerona} and Annica {Haute&Stylish}


The ABBW was scheduled to run parallel with the International Makeup Artists Trade Show (IMATS). It is one of the major events in the international makeup industry. As a part of the ABBW, we received press passes to IMATS, surprise gifts from Serge Louise Alvarez and Royal & Langnickel Brushes and access to a chill out lounge with refreshments and free manicures exclusively for bloggers (thanks again to R & L Brushes). It was great to relax in the lounge after running around the exhibition for 4 hours. I must add my choice to wear comfortable clothes and flats was very appropriate on that day.

IMATS 2011, Gorgeous cosmetics pigments, Hakuhodo brushes, beauty blog crashingred, sydney

Famous Hakuhodo brushes and Gorgeous Cosmetics pigments

smiink lashes IMATS 2011, beauty blog crashingred, australia

Smiink amazing fakies

IMATS 2011, Napoleon Perdis booth, makeup for movie, ABBW 2011, beauty blog

Napoleon Perdis special effects makeup. Beef anyone?

IMATS 2011, Kimmi from Plastic Diaries and XX at ABBW lounge IMATS Sydney 2011  beauty blog crashingred, sydney

Kimmi {ThePlasticDiaries} and Liz Giacco {the ABBW official photographer} in the upstairs lounge

Beautiful inside and out.. Jen {MyFunnyValentine}

Inglot, IMATS 2011, crashingred beauty blog

Inglot glorious Inglot

goodie bags, Jen from My Funny Valentine, Steph from Beauty Soiree and Marusya from CrashingRed ABBW2011

Goody bags lifting with Jen {MyFunnyValentine} and Steph {BeautySoiree} *

Beauty Directory Event

After IMATS we attended the Beauty Directory event at the Novotel, Daring Harbour. It was set as a panel discussion between PR, bloggers and beauty media industry professionals. The main point was that PR agencies are still learning how to work with bloggers. They understand bloggers growing power and are looking for ways to collaborate. Yet, working with a PR company is not any different from any other professional relationship and that requires mutual respect and professional courtesy.

Maxted Thomas PR Gala Dinner

The pinnacle of Saturday was opulent dinner hosted by Maxted Thomas PR held at the Establishment Hotel. Upon arrival we were greeted with champagne and goody bags. Next, what a surprise! There was a pop up hair salon set up by Sebastian Professional and Remington, free manicures with new Orly Gel FX range, Nivea photobooth and skin consultations, adorable Burt Bees, Balenciaga and Marc Jacobs perfumes displayed by Coty PR… After that, there was a delicious dinner with bottomless wine glasses and witty conversation.

ABBW 2011 maxted thomas gala dinner ABBW 2011

Gala Dinner. Can you spot me? *

Maxted Thomas PR gala dinner for ABBW 2011 event, table decor, crashingred, beauty blog australia

Just lovely…

Celina {FablesInFashion}

… and Celina {FablesInFashion}

Maxted Thomas PR gala dinner for ABBW 2011 event, crashingred, beauty blog australia

Oh la la!

Maxted Thomas PR gala dinner for ABBW 2011 event, lilit, sara may and marusya, beauty blog australia

With Lilit {MakeupAndMacaroons} and Sara May {MakeupBySaraMay}

Images taken by Liz Giacco for The ABBW, and are not to be reproduced, republished or reused without inclusion of this credit. Images remain the property of The ABBW.


The 9 am start on Sunday was quite a challenge. Yet the ABBW 2011 second day program exceeded my expectations! Starting with the Alpha H presentation on new Liquid Gold Skin Perfecting System followed by the Face of Australia makeup class and to conclude, a Key Note speaker Bahar Etminan of with a presentation on blog monetisation. The latter created so much heat in the audience that I had to write a separate article about that. Full details of the debate can be found here.

Megan {MeMyBestandI} – in search for the holy graal of radiance

Jennise {PinkRibbon} and Jeneara {JenearaCosplay} at Face Of Australia makeup class

Jennise {PinkRibbon} and Jeneara {JenearaCosplay} at Face Of Australia makeup class

Amy from ThingsILove, Jennise from PinkRibbons, Megan from BeautyInTheSky, Celeste from Becoming Beautiful, ABBW 2011, beauty bloggers

Jennise {PinkRibbon}, meee, Megan {BeautyInTheSky}, Amy (ThingsILove}, top -Celeste {Becoming Beautiful}

ABBW 2011, Lilit, Paula, Carina and marusya second day, crashingred, beauty blog sydney

More GROUP photos: humble Marusya {CrashingRed}, …, Paula {TheConcealer}, Carina {GildedNails} and Lilit {MakeupandMacaroons}

Jennise from PinkRibbonsBlog and Marusya from Crashingred, ABBW 2011, Sydney

When Pink meets Red {Jennise and me}

The ABBW 2011 was like a dream! A beauty blogger’s dream that finally came true!

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Comments 12


Thank you for taking time to leave a comment! However, the comments section has been playing up recently. It's only working if you leave your name & email. Thanks for understanding, Maria xx

  1. vanda October 3, 2011

    nice event!!! And all these makeup and colours!!!! Jealous!!! You look great, as always!

  2. Priyanka October 3, 2011

    It was an awesome weekend, was lovely to meet you!!ur gorgeous:)

  3. Lilit October 3, 2011

    So nice to see you again Maria, we need to organise more bloggy get togethers, I love hanging out with you. xo

  4. Jen W October 3, 2011

    Your photos are just beautiful! I really enjoyed this post. Thanks for the mention too :)

  5. Man, what a tool I was when I saw you. I believe I said “OMG you’re Crashing Red I love your blog love your red pants!” Ahem. Way to sound like a stalker, Tine.

    It was good to finally meet you in person, Maria. The photos you took were beautiful!

  6. Lilpil October 3, 2011

    Great post Maria.

    And gosh that is one terrible photo of me. I barely got proper sleep that weekend. Off to find some industrial strength concealer.

  7. KizzyDoll October 3, 2011

    Looks like a lot of fun..all look beautiful! xx

  8. Megan October 3, 2011

    Beautiful photos Maria and it was an absolute pleasure to meet you, you are truly beautiful and I love your blog – I can’t wait until ABBW 2012!

  9. Amalia October 3, 2011

    I love the pics:O

    Check my Blog

  10. Amalia October 4, 2011

    wow you gals look like celebrities! what an awesome event!

  11. Me my best and I February 10, 2015

    Awwww. Good times! I love your hair like this! xx

  12. Ayana April 4, 2016

    Seems like you guys had an awesome event! Looking great!!