L’Oreal Melbourne Fashion Festival 2011 in highlights: Part 1.

Models at L'Oreal Melbourne Fashion Festival launch program beige outfit dark lips look, Melbourne Australia

After all the fashion weeks, shows and parades around the globe the fashion frenzy finally hits Australia. First on the list is L’Oreal Melbourne Fashion Festival (LMFF) 14 – 20 March 2011. Regardless of the event’s relatively young ‘age’ (i.e. the first was in 1996) LMFF is one of the most exciting fashion industry events for Australian designers, buyers and style addicts.

I am going to report to you, my readers, on all the incredible designer creations and trends to watch. Although I’m unable to attend this year’s LMFF in person due to my unflyable condition (read – pregnancy). As a fashion blogger, I feel it is my duty to attend at least virtually. So here is the first report – highlights of the official 2011 Program Launch and pre-opening events.

Models at L'Oreal Melbourne Fashion Festival dark lips makeup

Lovely models at the launch were rocking the dark lips weak eyebrows look at the program launch in the Government House, Melbourne.

The face of the L'Oreal Melbourne Fashion Festival Melissa George at the program launch in the Government House.

The face of the L’Oreal Melbourne Fashion Festival Melissa George arrives at the program launch in the Government House.

Australian supermodel, Samantha Harris arrives at the L'Oreal Melbourne Fashion Festival program launch in the Government House

Samantha Harris, one of Australia’s most in-demand models, arrives at the program launch.

Melbourne designer Jenny Bannister wore a tea towel to the LMFF program launch

Melbourne designer Jenny Bannister wore a tea towel to the LMFF program launch.

The spirit of the black dress media launch, 12 March 2011

The spirit of the black dress media launch, 12 March 2011

From the Penthouse Mouse official launch, 13 March 2011Penthouse Mouse had it’s official launch, 13 March 2011

Photos courtesy to NovaFM and Fashionising, photo editing – myself.

By the way, if you are in Melbourne (lucky you!!!) there is a great opportunity to attend live shows. There is a multitiude of great labels participating and the cultural program is rich and intriguing. So check out theSchedule and head out to see your favourite designers live! I checked and tickets are still available.

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Comments 15


Thank you for taking time to leave a comment! However, the comments section has been playing up recently. It's only working if you leave your name & email. Thanks for understanding, Maria xx

  1. Angel Garcia March 15, 2011

    It is always nice when someone reports on other fashion weeks and designers other than the well known ones in NY, Paris or Milan. Excited to see what you will post.

  2. Linsey Sijmons March 15, 2011

    I would like to follow each other :)

    Love from,

  3. Jane Alisa March 15, 2011

    Great post & wonderful pictures. xoxo

  4. changeclothesndgo March 15, 2011

    Just found your blog! Like it a lot, keep up the good work!

  5. Ellie Eckert March 16, 2011

    I’m a huge fan of the dark lips trend (mostly because I look kind of washed out with light shades!) I wish I was in Melbourne!
    Have a wonderful day, doll!

  6. Asziya & Saida March 16, 2011

    Nice Blog u have here.
    Keep up the good work!

    xoxo fantasycandy

  7. Haute-fly March 16, 2011

    Thank you for your lovely comment.
    Great blog and lovely photos!
    Looking forward to future posts,

  8. vanesa March 16, 2011

    Hi dear! thanks for visit my blog, i follow you since now!
    Cute pictures! i enjoy with it!



  9. Stunning photos!! xx

    Thanks for stopping by…would love to follow each other!

  10. sabrina March 16, 2011

    Love the pics, but esp. the first. That pink dress and sparkly number are amazing.
    BTW great blog and just became your newest follower!

  11. El March 16, 2011

    Great blog, Marusya :) I would love to stay in touch! :)


  12. Chic 'n Cheap Living March 17, 2011

    Great review! It looks like it will be fun and I love Melissa George!

    Thank you for your kind words – the ruffles do add something special to the dress. I totally recommend the dress!

    Chic ‘n Cheap Living

  13. Isabel Spectre March 19, 2011

    I wish I could have gone to any fashion week! It is a bummer you couldn’t go, but congrats on being pregnant! Thanks for following my blog. I am following you back ^-^
    By the way the choice of photos was great! I love the first picture <3


  14. Tania March 23, 2011

    Great post Masha – I love melissa george’s lipstick!! I want that colour.

  15. melbourne fashion April 21, 2011

    I wish I cold have gone to this great festival. i was waiting for festival like that but unfortunately I missed, I like Melissa George too. thanks for your information